How to create a mailing list on Outlook
Modern digital marketing strategies have taken the light off email marketing. Many bloggers and relatively new marketers believe that this form is outdated and irrelevant. Contrary to what they think, experienced marketers know the importance of email marketing. It is one of the most cost-effective forms of marketing, and various groups of people can be targeted and marketed separately. One of the prerequisites for good email marketing is a reliable mailing list. This list will then have to be segregated into groups for effectively commencing email marketing campaigns. Here’s how you do this in Outlook. Newer Versions Click on ‘People’ located on the navigation bar Under the ‘My Contacts’ option, select a folder under which you wish to save your contact group Select ‘New Contact Group’ located on the ribbon Give your contact group a [...]