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B2B Marketing Trends to Help Your Business Grow In 2021

B2B marketing has undergone tremendous change over the last couple of years. Marketers have gone past cold calling and sales to content marketing, search engine optimization, and email marketing. Digital marketing is now the prime weaponry in a business’s marketing arsenal. This makes it crucial for B2B marketers to understand the trends that could be explored in 2021. Some b2b marketing trends to help your business grow in 2021 are as follows: Retention Marketing – It is well-known in the marketing world that retaining a customer is more cost-effective than earning a new one. Retention marketing is the process of maintaining customer relationships by offering products at lower costs. This essentially should result in higher marketing Return on Investment (ROI).   The benefits of retention marketing are twofold; a customer spends [...]

Posted By Category: UncategorizedPost Date: January 4, 2021

5 Industries That Will Convert Risk Into Opportunity Post COVID-19

COVID-19 has adversely affected not only the health of individuals but also the economic health of the country. Economists speculate that the pandemic effect will prolong even in 2021. Businesses are facing liquidity issues, and the government is doing its best to rebuild the infrastructure to revive the economy. The recovery of the economy is expected to be slow, and many sectors have accepted this. However, many industries have converted this risk into opportunity. Some of the industries are mentioned below. 5 industries that will thrive in the “New Normal” Healthcare – The overall economic situation in the healthcare industry as a whole has risen dramatically post COVID-19. This includes sub-categories such as medical tourism, devices, clinical trials, medical insurance, hospitals, and healthcare technology. The healthcare sector is thriving and expected to do [...]

Posted By Category: UncategorizedPost Date: January 4, 2021

Email Marketing Predictions for 2021 to Boost Customer Engagement and Revenue

It is undeniable that the marketing world was violently stirred up post the pandemic. Unsurprisingly, marketers have adapted and made necessary in the digital marketing world. It is speculated that 2021 will see further changes, making it essential for marketers to pay close attention to the altering trends. Therefore, this article intends to shed light on a couple of email marketing predictions that could occur in 2021. The email marketing world may be over four decades old, but its impact on helping a brand generate leads is immense. It could be argued that the impact is even stronger now to tackle marketing obstacles brought about by the COVID-19 pandemic. Mentioned below are email marketing predictions for 2021 that can help boost revenue and customer engagement. Six email marketing predictions for 2021 [...]

Posted By Category: UncategorizedPost Date: December 21, 2020

Tips to Boost Brand Reputation in 2021 in the COVID-19 Post-Pandemic Era

The carnage caused by the COVID-19 pandemic to businesses in 2020 is immeasurable. Several industries have been adversely affected by it. The world’s governments are doing everything within their power to stabilize the economy and get small businesses back on their feet. There is no doubt that businesses are financially burdened and challenged to adopt new and innovative selling methodologies. However, the silver lining is that companies can strategize and take full advantage of the situation.  5 effective ways to boost your brand reputation There is no single strategy that can be used to boost your brand reputation. One has to constantly use creative methods to gain brand reputation. However, here are a few effective ways you can always bank on: Reevaluate your business – Covid-19 has unquestionably changed the way [...]

Posted By Category: UncategorizedPost Date: December 18, 2020

How to Generate Leads Online While You Are Working From Home

  There are numerous ways to generate leads online. Across the globe, sales professionals who do not have a fully-fledged and funded marketing team that gives them continuous leads are left with no other option than to generate it themselves— to meet their sales quota. Entrepreneurs with limited capital to invest in or low cash liquidity often put aside their marketing overheads due to lack of funds. Whether you are a sales professional trying to meet your goal to get that incentive, a marketing manager trying to launch a campaign to generate leads at an affordable price, or an entrepreneur of a start-up trying to get more sales, these tips will help you immensely.   6 Extremely cool, efficient, and cost-effective ways to generate leads online Online marketing and lead generation efforts were [...]

Posted By Category: UncategorizedPost Date: December 1, 2020

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