B2B Marketing Trends to Help Your Business Grow In 2021
B2B marketing has undergone tremendous change over the last couple of years. Marketers have gone past cold calling and sales to content marketing, search engine optimization, and email marketing. Digital marketing is now the prime weaponry in a business’s marketing arsenal. This makes it crucial for B2B marketers to understand the trends that could be explored in 2021. Some b2b marketing trends to help your business grow in 2021 are as follows: Retention Marketing – It is well-known in the marketing world that retaining a customer is more cost-effective than earning a new one. Retention marketing is the process of maintaining customer relationships by offering products at lower costs. This essentially should result in higher marketing Return on Investment (ROI). The benefits of retention marketing are twofold; a customer spends [...]