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Email Marketing Tips to Improve Your Open and Click-Through Rates

The criteria to measure success in marketing are constantly wavering. It is therefore imperative to innovate and improve ways of connecting and creating relationships with customers. However, when it comes to email marketing specifically, the criteria to measure success remains the same; email open and click-through rates. Email Marketing Tips that can Improve Open and Click-Through Rates Use a creative subject line – The subject line is literally the first thing that your customer looks at, even before opening the mail. It makes sense then to put a substantial amount of energy into the subject line. A catchy subject line can be the difference between acquiring a customer and dirt being acquired on an unread email. Personalize your emails – Who doesn’t like their names being mentioned? Take time out to personalize [...]

Posted By Category: UncategorizedPost Date: July 28, 2020

Tips to Convert Visitors Into Leads

An orchestrated Strategy and valuable content make the visitors your leads. You are reading this because you know your website should generate more leads than it is doing. You’re right; the site is your lead generation asset. ‘Strategy comes before tactics.’ You need to know ‘What to do?’ and ‘How to do it?’ before actually doing the task. A stunning landing page with a ‘converting funnel’ is all your website needs to grow and thrive. Planning the look and feel of the website strategically is necessary. How to attract visitors It would be best if you convinced them quickly. So, offer the best service to your visitors. You should know if your website fulfils its appeal and value, providing objectives. The architecture and look of your site are enough to please [...]

Posted By Category: UncategorizedPost Date: July 28, 2020

Email Marketing in the Age of Coronavirus

At current economic level, it would be naive not to acknowledge the financial downturn endured by businesses all around the world due to the coronavirus pandemic. A dilemma such as this one has disabled supply and demand, and the world we once realized is at an inadequate overhaul. Therefore, currently marketers have to make smarter choices to prevent future fatal losses. While the social outcomes of the pandemic are observable for people to gauge, the total expense of the financial impact is still unclear. The private and public sector companies are striving to keep their businesses safe from the repercussions of this pandemic COVID-19. With alliances worldwide shutting shop, this is how consumers are behaving.  Online channels are giving priority to pandemic content over the brand-related subject. Therefore, in times like [...]

Posted By Category: UncategorizedPost Date: July 25, 2020

Best Email Marketing Hacks

Is email marketing useful? You might be questioning yourself on this topic as most of the small business owners do. You must have learned many stats and case studies that can help in the significant growth of the company. You can experience the same with email marketing. So we have listed down the five email marketing growth hacks, and alike most hacks, these are useful and designed to manage results. Whether you need a more significant open rate, click-through rate, or more conversions, we will help you tackle any of the email marketing hacks on this list. You won’t repent it. What and why we require growth hacks? Let’s start by considering what a growth hack is. Most of the time, start-ups and small companies use growth hacks. These hacks are for [...]

Posted By Category: UncategorizedPost Date: July 20, 2020
10Jul-20

Effectiveness of Constant Marketing

New digital channels and tools are developing and transforming the way we think and analyse things and situations. There have been exciting developments in how consumers learn about products and buy goods and services. It’s becoming critical for CMOs to have explicit knowledge of new technological platforms. Besides, marketing companies must emphasize more react to varying conditions. Today’s businesses need very diverse capabilities than required in the past. Companies that do not invest with the mind-set of constant active development will fall back to their opponents. At the same time, marketing effectiveness and performance remains a significant lever to handle growth and assure high-quality, steady customer experience. How constant marketing is helping marketers to survive Let us consider an instance of a business, providing a smooth shopping experience, i.e., Amazon. Its prime [...]

Posted By Category: Uncategorized
9May-20

A Note of Appreciation for Frontliners and Essentials Workers During COVID-19

B2B Global Access would like to express its gratitude for all the frontline healthcare workers who turn up to work every day to save the lives of COVID patients—putting their lives at risk. For wearing PPE suits for long hours that may not be comfortable to keep their patients healthy and safe. We thank the police, firefighters, and other authorities for staying on the road for long hours to make sure we all stay safe inside our homes. We thank supermarkets, grocery shop owners, and all essential food service providers for keeping their shops open and taking necessary safety measures though their profit margin is diminishing so that our plates are full. If you know any frontline or essential service worker, thank them and ask if there is something [...]

Posted By Category: Uncategorized

5 Customer Email Communication Tips During The COVID-19 Crisis

At one point or the other, almost every business reaches a point where they have to address the customers, send emails, or release a statement during a pandemic such as the COVID-19 crisis. Drafting these emails can be quite challenging. More than ever, making your customers your priority and putting yourself in their shoes is very crucial now. Here are some tips that will help you draft sensible emails during a crisis: 5 Tips on Sending Emails During a Crisis Be sensitive: What is the tone you want to follow? Do you want your emails to  sound friendly? Do you want to be the subject-matter expert during a crisis? Or, do you want to focus on charity? Choose the tone before you send your first email.    Send only necessary emails: Before sending [...]

Posted By Category: UncategorizedPost Date: April 20, 2020

How to Stay Connected With Your Customers Online While Social Distancing?

The last few days have not been easy. Amid the COVID-19 crisis, most countries are on lockdown and the term “Social Distancing” has gained significant importance. The only way to fight against the deadly virus is to stay indoors and stay physically distant from others. This is the only way to flatten the curve.  While many people are suffering and hoping to get back to normal life, businesses are battling to stay connected with their customers and lessen the impact of the COVID-19 crisis-especially the small and medium businesses in the industry.  5 Tips to Stay Connected with your Customers during a Crisis Send sensitive emails to your customers. Inform them about the changes in your businesses hours, delay in delivery, or the safety precautions you have taken to cope with the [...]

Posted By Category: UncategorizedPost Date: April 3, 2020

How B2B Businesses Can Thrive Virtually During a Crisis

Whether you own a small restaurant down the road or run a huge marketing company catering to many clients, the truth is “Social Distancing” due to the COVID-19 pandemic has affected almost all businesses across the globe. While many business owners are worried about their profit margin, deliveries, and their current inventory, not everything is lost. Amid the current Covid-19 crisis, many countries are on complete or partial lockdown. This means, businesses can’t have face-to-face meetings with their employees, clients, and customers. So, the big question is how can businesses use this time wisely and build their customer base? Is Email Marketing still Effective? A good email marketing program helps you stay in touch with your existing customers. And if you use this tool right, you may earn new customers while you [...]

Posted By Category: UncategorizedPost Date: March 30, 2020

Targeted Email Marketing Lists – 7 Secrets to Building a Successful One

It is a well-known fact that it is very lucrative for a business but building an extensive email marketing list can be a feat. It takes a lot of time and effort to curate a reliable list. Nevertheless, there are steps that can be followed to ease this process, and furthermore, there are companies out there that can provide you with accurate Targeted Email Marketing Lists to save you the burden. 7 secrets to building a successful list Optimize your website – Give prospects or customers that visit your website an option to subscribe to your mailing list. Include email registration forms on main pages of your website and popular products or services. Pick the right email marketing company – This is by far the easiest, reliable, and time saving method to [...]

Posted By Category: UncategorizedPost Date: March 16, 2020

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