If you look at the bright side of technology, then you have a maximum number of channels to connect with your customers today like email, direct mail, Facebook, Twitter, banner promotions etc. And on the flip side, you are also finding it difficult to connect with your customers as they are spread across various channels.
We certainly cannot say which is the strongest of all channels, but holding on to a single medium to connect with your customers is certainly not recommended. Even if you have run a direct mail campaign and an email campaign, you cannot ignore the social presence of your customers. You have to connect with them through all the social media platforms such as Twitter, Facebook, and LinkedIn to name a few.
B2B Global Access can do Social Media Appending on your existing database or just provide you with the social media contacts of your target audience. We are the only database providers who are offering social-verified database for our customers.