During the COVID-19 pandemic, maintaining strong customer email communication is essential for businesses seeking to navigate these uncertain times effectively. In this insightful blog, we present five crucial customer email communication tips to help you stay connected with your audience amidst the crisis. As we adapt to the new normal, effective customer email communication can make all the difference in conveying empathy, offering support, and providing valuable updates to your customers. By implementing these customer email communication tips, your business can uphold a sense of trust, transparency, and reassurance during these unprecedented times. Join us as we explore practical strategies to enhance your customer email communication efforts and foster stronger relationships with your audience during the COVID-19 crisis and beyond.
Here are some tips that will help you draft sensible emails during a crisis:
5 Tips on Sending Emails During a Crisis
Be sensitive: What is the tone you want to follow? Do you want your emails to sound friendly? Do you want to be the subject-matter expert during a crisis? Or, do you want to focus on charity? Choose the tone before you send your first email.
Send only necessary emails: Before sending an email to your customers, ask yourself if it is absolutely necessary. Your customers will appreciate your concern for their privacy and find you sensible if you send them the outright important emails only. If you own a local store that sells essentials, you can send an email to your customers regarding the store timings, steps you have taken to maintain social distancing, and a list of available products.
Avoid unnecessary Call-to-Action: This is not the time to send strategically planned emails which will increase your website traffic or give you a lead. Avoid unnecessary CTAs in your email as it diminishes the genuineness of your message.
Add links to additional resources: Instead of multiple CTAS, you can add links to additional resources to educate your customers about the current scenario. This will not only make your emails look visually pleasing but educational too. For example, you can add links to the symptoms of Coronavirus and how to stay safe.
Opt-out policy: Allow your customers to opt-out if they feel overwhelmed, While you may feel that you would lose your customer base, this will help you earn your customers trust in the long run. Mention how they can opt-out in the email. You can also allow them to reply to your email. Consider deactivating the “No Reply” option and allow your customers to respond to you easily.
While communicating with your customers may be tricky during a crisis, a well thought, sensitive email can make a huge difference and increase your trustworthiness. We hope these tips help you send better emails. Stay safe. Stay at home.
