Sales and marketing teams are the driving force behind any business. A glitch in either teams’ performance can bring the whole firm down. That’s why companies spend money as well as time hiring the right candidate. If you are someone who aspires a career in sales or a salesperson looking to expand your horizons, either way, here are 8 TED Talks that you much watch:
Rory Sutherland: Life Lessons from An AD Man
Roy Sutherland shares his idea of how the value of anything is relative. Based on his years of expertise in the advertising field, Sutherland expresses that “all value is a perceived value.” Though it is a familiar concept that is often ignored or forgotten, Sutherland’s talk is a valuable reminder for people working in sales and marketing.
Jack Vincent: A Sale Is A Love Affair
This next TED Talk explores the idea of how closing a sale is like finding love. Jack Vincent shares his enthusiasm with the audience on how trust is the sale’s cornerstone. He also points out that sales is all about building a rapport with the customers. The process of sales must be intimate enough to spark the customer’s interest in a way that motivates them to engage with the salesperson, in the same way as in a relationship.
Angela Lee Duckworth: Grit
The Power of Passion and Perseverance
Angela Lee Duckworth, a renowned psychologist, shares her insights on what makes a person successful. She explains how success depends solely on a person’s grit and not on his/her health, good looks, or IQ.
Donald Doane: The Science of Sales
This TED Talk is definitely a game-changer for any organization or salesperson looking to upscale their business or skill set. Donald Doane speaks about how identifying sales opportunities via growing or closing the sales can help in scaling the growth of a business. He also goes on to say how it can be challenging to seize such opportunities. Based on his vast experience setting-up sustainable sales processes for start-ups, he advises people on how to train themselves to identify and seize those sales opportunities.
Ernesto Sirolli: Want to Help Someone? Shut Up and Listen!
Ernesto Sirolli shares his fascinating insight on how to grow businesses by teaching entrepreneurs to shut up and listen. He explains how the best firms are those that are focused on teams rather than individuals. Based on his experience in Africa, helping businesses grow, he elaborates on the importance of team effort rather than individual contributions.
Shawn Achor: The Happy Secret to Better Work
Shawn Achor is an acclaimed author known for his books about happiness. During this TED Talk, he sheds light on how feelings and being optimistic can contribute to a person’s success. He claims that being optimistic can enhance an individual’s performance at work, gaining the ‘happy advantage,’ as he calls it. He also discusses various ways to train one’s brain to boost optimism.
David Pogue: Simplicity Sells
We have all heard or read about Leonardo da Vinci’s famous quote, “Simplicity is the ultimate sophistication.” Well, David Pogue advocates da Vinci’s idea of simplicity during the TED Talk. He emphasizes the importance of keeping the content and sales strategies simple to generate maximum output.
Richard St. John: 8 Secrets of Success
This three-minute TED Talk video is for all sales-personnel despite their experience in the field. In the video, Richard shares Eight secrets of success based on his interviews with successful people around the world. He also discusses how these Eight principles can be applied in all areas of one’s life.
If you have read this blog this far, you are definitely trying to increase sales for your business. Now that you are all motivated to close those deals and improve your business’s profit curve, you need to pick the right sales strategy. And, no matter what type of strategy you adopt, you need accurate data to contact potential customers. Get in touch with us to get the right data and start an effective marketing campaign today!