Welcome to our comprehensive guide on the best Email Marketing Growth Hacks! If you’re looking to level up your email marketing strategy and boost your campaign’s performance, you’ve come to the right place. In this blog, we will delve into the most effective email marketing growth hacks that can help you engage your subscribers, increase open rates, and ultimately drive conversions. Whether you’re a seasoned email marketer or just getting started, these Email Marketing Growth Hacks will provide you with valuable insights and actionable tips to optimize your campaigns and achieve exceptional results. So let’s dive deep into the world of email marketing growth hacks and unlock the full potential of your email campaigns!
What and why we require growth hacks?
Let’s start by considering what a growth hack is. Most of the time, start-ups and small companies use growth hacks. These hacks are for those who don’t have ample budget or a lot of time to spend. But they need to undergo vital growth. That’s why they’re so valuable.
Small businesses and start-ups don’t have plenty of money to dedicate to the demands of developing their business, yet they want more consumers and higher revenue. These hacks help them survive and grow in the market. Though, any business owner in any grade of the company can use them.
Five Email Marketing Growth Hacks
Use social media sites
Social media unites beautifully with email if you understand how to do it correctly. For instance, if you have reliable social media followers, then you can rely on those fans to get extra email subscribers.
How? You can attract your customers by offering giveaways or discounts on social media that solely your email subscribers can take benefit of. You can share parts of your most successful emails on Facebook, Twitter, or LinkedIn. It shows people what they’re yearning out on by not subscribing to your email list.
You could also add an email list subscription button on your Facebook Business Page or Instagram account. You can also do the reverse. If you have a great email subscriber list, but your social media accounts are lacking behind, you may be able to increase your engagement level by adding a Call-to-Action on your social pages.
Mobile optimization
According to Emailmonday, 58 percent of users begin their day by going through their email inboxes. Even before they’ve had their regular coffee, most people would wake up to see a bad-formatted email that is not customized for mobile. More than half of people using email access their emails on their smartphones. But if your messages are not mobile-optimized, you must change that.
That said, don’t ignore the rest of your readers in the process. Sure, more than 50 percent of people today see their emails on a mobile device. What about the other approximately 50 percent? They still view email on their computer, the great, old-traditional way. Your site has to optimize for them as well.
Take some time to make your subject line powerful
Want to know another fast yet powerful email marketing growth hack? It’s all regarding your email subject line. We’re sure you already know how essential the subject line is.
It’s your first and seldom last chance to make a cosmic impression on the reader. Personalization can be powerful, as can emoji’s in some cases, and all of it depends on the business type and your readers.
Send emails often
You might be kind of modest about your email frequency. After all, you’re a new firm, and you don’t aspire to turn users off by sending too many emails too often.
There’s a balance among sending too few and too many emails. Sending too infrequently makes users neglect you. Sorry, but it’s true. Without regular emails, it displays an out of sight, out of mind situation. Sending emails more frequently can lose some subscribers.
There are tons of stats about the time you should send the emails, what about how frequently? ECommerce automation service Omnisend, which targets small companies, says two to four emails monthly is the winning spot. In the end, we tell you to do what works well for your audience.
Rely on social proof
How do you perceive your leads converted to consumers and persuading those consumers to buy? You incentivize them with social proof, of course. Whether you carry press mentions, product reviews, awards, or testimonials, these all assist a significant sale.
They show you’re a valuable organization with goods/services worth buying. That can inspire even wary customers to take action eventually.
Wrap up
If your email marketing is lacking, any of the five email marketing growth hacks we listed, get assistance on how to improve them. We know you have much work to do while managing a small business, but giving time to advance your email marketing is worth it. You’ll see more growth and, thus, higher sales.
