The criteria to measure success in marketing are constantly wavering. It is therefore imperative to innovate and improve ways of connecting and creating relationships with customers. However, when it comes to email marketing specifically, the criteria to measure success remains the same; email open and click-through rates.
Email Marketing Tips that can Improve Open and Click-Through Rates
Use a creative subject line – The subject line is literally the first thing that your customer looks at, even before opening the mail. It makes sense then to put a substantial amount of energy into the subject line. A catchy subject line can be the difference between acquiring a customer and dirt being acquired on an unread email.
Personalize your emails – Who doesn’t like their names being mentioned? Take time out to personalize your emails by addressing them by their first name. Furthermore, you could also send mails on customers’ birthdays, anniversaries, etc., to add that little bit of personal touch. This is bound to increase the click-through rates for your emails.
Keep emails concise – Over the years, the attention span of consumers has reduced drastically. Now, with the condensed span, it is absolutely vital to keep emails concise. A lengthy email will jeopardize your chances of getting a click-through.
Use a clear CTA – Don’t include more than one Call-to-action (CTA) per email. A lot of readers simply scan the email without actually reading it. This is why a single, clear, easy to spot CTA should be incorporated.
Make emails mobile friendly – The mobile phone is used so often that the majority of mails are viewed in your phone. Hence, not making your email mobile friendly can cost you. People don’t want to take the effort to read a mail tailored for their device. Ensure to make these emails mobile friendly to ensure better open and click-through rates.
While email marketing may be a diverse topic, it boils down to having a good open and click-through rate. These tips are meant to help you strategically draft a mailer to influence customer behavior to your business’ advantage.