Emails Being Marked as Spam? 100 Keywords to Avoid Using

Do you find that your painstakingly prepared personalized email content for your subscribers isn’t just reaching their inbox? 

There is a chance that you have used spam trigger keywords in your emails. Or in addition to that, you might not have abided with the laws that govern safe sending and receiving. Spam emails can destroy the company reputation and foster distrust, and also can carry viruses and malware. 

Abiding by the rules and checking for spam keywords are the answer to increasing deliverability to your subscribers. An increased deliverability fosters trust, and trust brings goodwill and a high sender reputation for the company.

Spam Keywords to Avoid

Below is a list of 100 common keywords and their variations we have compiled for you to avoid using in your emails:

1. Dear (email/friend)
2. Friend
3. Hello
4. #1
5. 100% free/ satisfied
6. Free (gift, hosting, info, investment, membership, money, preview, quote, trial)
7. $$$
8. Act now
9. Apply now
10. Do it today
11. Please read
12. Urgent
13. Winner/ Winning/ You are a winner
14. Become a member 
15. Click below/ here
16. Limited time
17. Cancel at anytime 
18. Congratulations
19. Hidden charges
20. No (catch, cost, credit check, fees, gimmick, hidden costs, interest, investment, obligation, purchase necessary, questions asked, strings attached)
21. Not/ This isn’t junk
22. Not/ This isn’t spam
23. Ad 
24. All new
25. Bargain
26. As seen on 
27. Cards accepted
28. In accordance with laws
29. Luxury
30. Marketing solutions
31. Name brand
32. Offer
33. Internet marketing
34. Terms and conditions
35. Work from home
36. Unlimited
37. Make money
38. Million dollars
39. Lower rates
40. Lowest price
41. Get out of debt
42. Full refund
43. Expect to earn
44. Fast cash
45. Meet singles
46. Additional income
47. Be your own boss
48. Double your cash/ income
49. Giveaway
50. Risk free
51. Satisfaction guaranteed
52. Save up to
53. Special promotion
54. New customers only
55. Home based/ employment
56. Will not believe your eyes
57. Take action
58. What are you waiting for?
59. Lose weight
60. Multi-level marketing
61. Requires initial investment
62. Undisclosed
63. We hate spam
64. Deal
65. Debt
66. Discount
67. Fantastic
68. Lifetime 
69. Loans
70. Luxury
71. Score
72. Search engine
73. Online degree
74. For just $XXX
75. Have you been turned down?
76. Boss
77. Avoid bankruptcy
78. Compare rates
79. Big bucks
80. Mortgage
81. Why pay more?
82. Pre-approved
83. Freedom
84. Dormant
85. Hidden
86. Leave
87. Home
88. Email harvesting
89. The following form
90. Subscribe
91. Visit our website
92. Medicine
93. Online pharmacy
94. Stop snoring
95. Viagra
96. Xanax
97. 50% off
98. Join millions (of Americans)
99. Thousands
100. If only it were that easy

Conclusion

Spam is annoying and dangerous. A reputable company would not want their emails to be considered spam and lose the trust of its audience. Checking emails to see if the general rules have been followed and checking for spam keywords are the key to increased deliverability.