Enabling an NGO to find blood donors and volunteers to help healthcare institutions during the pandemic with our email lists 

Introduction

Welcome to our in-depth exploration of how Email List Building strategies can enable NGOs to facilitate the crucial task of finding blood donors and volunteers to support healthcare institutions during the ongoing pandemic. In this article, we’ll delve into the innovative approaches and best practices for Email List Building that can empower NGOs to easily connect with individuals willing to donate blood and volunteer their time. By leveraging the power of Email List Building, NGOs can significantly enhance their outreach efforts and make a meaningful impact in addressing the urgent needs of healthcare facilities during these challenging times. Let’s explore how Email List Building can be a game-changer for NGOs striving to support healthcare institutions and save lives.

What did the client do next?

As the client did not have an updated mailing list and all contacts were outdated, they tried to build a newly updated email list with active contacts. Traditional ways of updating mailing lists, like opt-in forms, surveys, and contact forms at the supermarkets, did not get the client significant results. 

Eventually, the client contacted B2B Global Access to help them get an updated healthcare mailing list of potential blood donors in their target location. 

The Solution

B2B Global Access created an email list database of potential donors in the target location. The global database used by B2B allows us to filter the target audience using multiple fields. Some of the filters used to locate the target audience were: 

• Name 
• Age
• Gender
• Job title
• Official email
• Work experience
• Postal address
• Demographics
• Revenue
• Asset size
• And other important fields 

This hyper-personalized email database helped the client reach potential donors who are healthy, fit the age criteria, and match the demographics of people who may be willing to donate. The client launched an email marketing campaign with two primary objectives:

1. To Find potential donors
2. To get more volunteers

The emails gave the recipient two call-to-actions—to be a donor or volunteer. As the mailing lists offered by B2B Global Access are affordable and were provided at a discounted price as the client is an NGO, the client did not have to spend thousands of dollars to achieve their goals. Furthermore, the client can use the mailing list provided by B2B to launch multi-channel marketing campaigns in the future. They can use the database to run social media promotions, Google Ads, and other online initiatives.

Business outcomes

1. Email deliverability increased to >95%
2. 86% increase in response rates
3. 500+ blood donors participated
4. 100+ volunteers registered 
5. 1000+ units of blood donated 

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