5 Ways AI is Facilitating B2B Marketing Today

Recent developments in AI have changed and added to the modus operandi of many industries, and it surely has done the same to B2B companies. AI can help improve customer insights, customer experience, personalize B2B marketing among many other benefits. Marketers also make use of algorithms and machine learning to automate marketing processes. Before the […]

Email Marketing Predictions for 2024 to Boost Customer Engagement and Revenue

It is undeniable that the marketing world was violently stirred up post the pandemic. Unsurprisingly, marketers have adapted and made necessary in the digital marketing world. It is speculated that 2024 will see further changes, making it essential for marketers to pay close attention to the altering trends. Therefore, this article intends to shed light […]