For marketers everywhere, email marketing has been a cost-effective marketing strategy since the inception of emails. Even today, brands depend on emails to win over their existing, as well as potential customers to enhance brand value. And, though it is considered by many as a standalone marketing tool, emails can be effectively used with other digital marketing channels too, here is how:
Connect with your subscribers through Social Media networks:
Social media is a boon for your business. It is a great tool for businesses to connect, engage, and earn customers. With the right social media marketing strategy, you can boost sales, build brand awareness, and get a competitive edge. Integrating email marketing with social media marketing will help you increase your email subscribers and understand your target audience better.
Upload your existing email subscribers to your social media networks such as Facebook, Twitter, Instagram, and LinkedIn to engage with them on a personal level. Also, request your social media followers to subscribe to your email list. Remember that your customer is not just a lead or an email address, they are much more. Engaging with them on social media platforms could help you read their testimonials, address concerns if any, and understand what they think about your product.
This will allow interactivity between the customers and the brand. Also, inserting links to social media portals and adding the official website URL in the email makes it easy for the customers to actively participate, and at the same time stay connected with the brand. The links can be added as a footnote in the mail or part of the signature at the end of the mail.
Run retargeting email ads on Facebook and Twitter:
Have you noticed when you read about a product for some time on Google or any shopping sites, the product appears on your social media platform as ads? Ever wondered how what you typed on Google is now appearing as an ad on all your social media platforms? Retargeting is a popular online advertising tool that helps businesses to bring back customers who visited the website but did not buy the product on the first visit.
Did you know that about 97% of your visitors who come to your website aren’t ready to buy right away? They come to your site, gather some information that will help them compare and leave. These are your potential customers who are interested in the product or service that you offer but shop elsewhere. With almost 2 billion active Facebook users, retargeting gives you an opportunity to reach out to your potential customers.
Share educative blogs on your website and share it with your subscribers:
Most of your customers love information. They want to be updated about the product or service that will help them grow their business. Share informative blogs to keep your subscribers engaged. You need not stick to the traditional method and write only about the services and products you offer. You can also write educative, “out of the box” blogs that are relevant. If you offer customized travel packages, you can write about “Top 10 places for solo travellers” or “How to pack your travel bag”. The more interesting blogs you share, the better. Share these blogs on your website and all social media networks to reach a larger audience.
Include Call to Action on various platforms:
Without a great Call to Action, your visitors will not take the next step. If you want to make a visitor your customer, you must master the art of writing perfect CTAs. A good CTA should clearly inform your visitor about the next steps. This connects marketing to sales. Avoid boring CTAs that are overused in the digital world such as:
- Download now
- Contact us
- Buy here
- Submit a form
Try creative CTAs such as:
- Get your free copy here
- Get a customized free quote
- Schedule a demo
- Buy now and save X amount
- Talk to our experts now
Create an exclusive social media group
Create an exclusive online group for your regular or VIP customers. How will that help though? Have you heard of “Fear of Missing Out” or FOMO? You can use this human desire to feel exclusive and earn new customers. Ask your followers or email subscribers to refer their friends, post testimonials, or share your social media profile on their social media profiles to get into this exclusive group. Another benefit? Closed groups often have less spam content and you can use this group for meaningful engagement. You can even launch your products or services on this exclusive group first. This will encourage people to be a part of the group as they will be the first ones to know.
Invest in a good email list:
A lot of marketing teams depend on their email list to promote their content. Sustaining an efficient email list can be challenging, but not impossible. While many hesitate to invest in a good mailing list, it is very important to have the most updated data before you launch an email marketing campaign. What is the point of putting in all the hard work and driving an email marketing campaign when the mailing data you have is not updated for years? There are many email list providers who can help you reach the right audience. Talk to our experts today to get custom-built mailing lists.
Yes, there are countless reasons why email marketing never goes out of style – it generates the highest Return on Investment, aids in segmenting the target audience so it’s easy to send personalised marketing messages, it’s cost-effective and time-saving. The primary advantage of using email marketing with marketing channels is that it allows the customers to forge a stronger bond with the brand, thus driving marketing campaigns to generate the best results. Hence, it’s very important that you harmonize email marketing with other digital marketing efforts in order to create a smooth, efficient marketing funnel.