Eye See You: 7 Tactics to Create Attractive B2B Content

blue email list segmentation

Let’s be honest: the B2B email content we come across can be a little bit boring and overdone. Sometimes, With all the jargon and the salesy, in-your-face proposals, it can be a bit hard to deny. But it shouldn’t have to be that way.

With the right balance of professionalism and creativity, you can transform your B2B list building service’s email content from Boring-2-Boring to Bright-2-Brilliant. 

Let’s have a look at 7 ways you can achieve this.

1. Use Bold, Visual Formats

One way to catch the eye of your audience is through photographs and videos. Not everyone is into just an article style email even if its tone is casual and friendly. 

You can spruce things up by using:

  • Carousels and Infographics: Break down data-driven topics like “How Verified Lists Improve ROI” into visually digestible slides.
  • Short explainer videos: 30-60 seconds explaining why a quality list = better leads.
  • Before-and-after visuals: Show “generic list” vs “custom B2B list results” in a simple graphic.

These can take some extra effort to make, but in the end, they’re so worth it. It’s interactive, educational, and most of all, entertaining and that will benefit your B2B list building service so much more. That’s going to keep your audience wanting more.

The next tactic is stories.

2. Highlight Success Stories

There’s a certain power in personal stories. They’re more effective than any ad, which is why they’re so widely used. People will believe the success stories of other people readily, and try to emulate the same behavior. And you can leverage this to your advantage for your B2B list building service.

Here are some tips:

  • Case studies and mini-client wins (even anonymized) are perfect.
  • Use visuals like: “After using our B2B List Building Service, Client X increased qualified leads by 42% in 60 days.” 
  • Show actual numbers and statistics wherever possible.

Now that we’re on numbers, our next tip is using statistics. 

3. Post Bold, Attention-Grabbing Stats

Numbers talk. If you use statistics right, they’ll do all the talking for you.

  • Example: “60% of B2B marketers say poor-quality lists are their #1 lead gen challenge. We solve that.”
  • Turn these into visual quote cards to post across LinkedIn, Instagram, and even your website.

Don’t forget to provide data that is relevant and recent, so that you won’t accidentally come across as a phony. As you may know, it may affect the integrity and goodwill of your B2B list building service.

4. Use Storytelling Instead of Selling

Since we talked about customer testimonials in the second tactic, stories can also be used in a slightly different way in your email marketing strategy. We can use storytelling to describe a relatable scenario. 

  • Instead of “buy my service,” tell a short story: “Imagine spending thousands on ads but your email list was outdated. Frustrating, right? That’s why we…”
  • Keep it relatable, even if it’s B2B.

Your B2B list building service will benefit from using narration instead of just depending on your usual sales tactics. People don’t want to be just sold to anymore, they want to be reached out to.

Our next tactic is to use the right lead magnets.

5. Create Smart Lead Magnets

Your audience will not take your service at first because it’s a risk they feel they could regret. You don’t want them to feel this way.

This is why you offer them something for free– a lead magnet– that will help them get their feet wet in what you have to really offer them.

  • You can offer them a checklist, a template, an audit, or anything relevant to your audience. Example: “Download our FREE 10-point checklist to know if your email list is hurting your sales.”

It positions you as helpful, not just selling, which is something that will help your B2B list building service to grow exponentially.

The next tactic is using your branding to your advantage.

6. Design with Strong Branding

Your B2B list building service must be a brand that is unique and set apart from others. One way you can achieve this is by having a unique design that best represents what your service stands for and provides.

  • Use consistent brand colors, bold fonts, and clean designs. Commonly used colors are blue– they represent trust.
  • Make your brand instantly recognizable at a glance.

Once you have attracted the attention of your audience, the next thing to do is to get them to interact with you. This leads us to our next tactic

7. Interactive Content

Gone are the days when businesses and people were on opposite ends of the aisle. In our present day, now more than ever, businesses and people have come closer and interact with each other more. With each one listening to the other, business has been booming. 

It’s no different for B2B. Here are some suggestions to improve interactivity, especially on your social media pages:

  • Try LinkedIn polls: “What’s your biggest challenge with B2B lead generation?”
  • Quizzes or calculators: “Find out if your email list is sales-ready — take the 2-min test!”

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Ready to unleash your creativity?

Listen, we know how hard it can get to brainstorm ideas for your email campaigns. But you’re not alone and helpless here!

At B2B Global Access, we can help you unleash and expand on creative ideas and provide you with amazing and 100% verified email lists. 

Whether you’re looking to connect with other businesses or expand your reach with your unique message, we got you covered. 

Get in touch with us today to learn more.

We’ll see you there!

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