Do you find that your painstakingly prepared personalized email content for your subscribers isn’t just reaching their inbox?
There is a chance that you have used spam trigger keywords in your emails. Or in addition to that, you might not have abided with the laws that govern safe sending and receiving. Spam emails can destroy the company reputation and foster distrust, and also can carry viruses and malware.
Abiding by the rules and checking for spam keywords are the answer to increasing deliverability to your subscribers. An increased deliverability fosters trust, and trust brings goodwill and a high sender reputation for the company.
Spam Keywords to Avoid
Below is a list of 100 common keywords and their variations we have compiled for you to avoid using in your emails:
- Dear (email/friend)
- Friend
- Hello
- #1
- 100% free/ satisfied
- Free (gift, hosting, info, investment, membership, money, preview, quote, trial)
- $$$
- Act now
- Apply now
- Do it today
- Please read
- Urgent
- Winner/ Winning/ You are a winner
- Become a member
- Click below/ here
- Limited time
- Cancel at anytime
- Congratulations
- Hidden charges
- No (catch, cost, credit check, fees, gimmick, hidden costs, interest, investment, obligation, purchase necessary, questions asked, strings attached)
- Not/ This isn’t junk
- Not/ This isn’t spam
- Ad
- All new
- Bargain
- As seen on
- Cards accepted
- In accordance with laws
- Luxury
- Marketing solutions
- Name brand
- Offer
- Internet marketing
- Terms and conditions
- Work from home
- Unlimited
- Make money
- Million dollars
- Lower rates
- Lowest price
- Get out of debt
- Full refund
- Expect to earn
- Fast cash
- Meet singles
- Additional income
- Be your own boss
- Double your cash/ income
- Giveaway
- Risk free
- Satisfaction guaranteed
- Save up to
- Special promotion
- New customers only
- Home based/ employment
- Will not believe your eyes
- Take action
- What are you waiting for?
- Lose weight
- Multi-level marketing
- Requires initial investment
- Undisclosed
- We hate spam
- Deal
- Debt
- Discount
- Fantastic
- Lifetime
- Loans
- Luxury
- Score
- Search engine
- Online degree
- For just $XXX
- Have you been turned down?
- Boss
- Avoid bankruptcy
- Compare rates
- Big bucks
- Mortgage
- Why pay more?
- Pre-approved
- Freedom
- Dormant
- Hidden
- Leave
- Home
- Email harvesting
- The following form
- Subscribe
- Visit our website
- Medicine
- Online pharmacy
- Stop snoring
- Viagra
- Xanax
- 50% off
- Join millions (of Americans)
- Thousands
- If only it were that easy
Conclusion
Spam is annoying and dangerous. A reputable company would not want their emails to be considered spam and lose the trust of its audience. Checking emails to see if the general rules have been followed and checking for spam keywords are the key to increased deliverability.