The significance of lead generation through email marketing 

The significance of lead generation through email marketing 

When you start a business, naturally, one of the first things that comes to mind is: “How do I get more people to know about my company and products?” There are many ways to put your business out there for the world to see, and one of them is through lead generation through email marketing. […]

Enabling an NGO to find blood donors and volunteers to help healthcare institutions during the pandemic with our email lists 

Challenges  Blood shortage was one of the significant challenges faced in the healthcare industry. Almost all local hospitals, clinics, and private healthcare institutions during the pandemic needed blood. One of the challenges the client faced was finding, contacting, and convincing potential blood donors to participate in their upcoming blood donation drives.  The client’s traditional way […]

How to create a mailing list on Outlook

Modern digital marketing strategies have taken the light off email marketing. Many bloggers and relatively new marketers believe that this form is outdated and irrelevant. Contrary to what they think, experienced marketers know the importance of email marketing. It is one of the most cost-effective forms of marketing, and various groups of people can be […]

How to make a mailing list in Gmail?

Gmail is a free email and communications tool for the most part. However, several features from this application are concealed from plain sight, namely, group contacts, email lists, and group mail. As a modern marketer, you have the opportunity to create several mailing lists and divide them into various groups. This would help you cater […]

How to clean your email list without losing conversions

If you’ve been maintaining an email list for a while now, it inevitably gets a bit shabby over time. Marketers are often terrified to clean up this list as it involves removing addresses of potential customers. This article intends to help you revamp your current mailing list without having to lose conversions. What does cleaning […]

B2B Marketing Trends to Help Your Business Grow In 2021

B2B marketing has undergone tremendous change over the last couple of years. Marketers have gone past cold calling and sales to content marketing, search engine optimization, and email marketing. Digital marketing is now the prime weaponry in a business’s marketing arsenal. This makes it crucial for B2B marketers to understand the trends that could be […]

5 Industries That Will Convert Risk Into Opportunity Post COVID-19

COVID-19 has adversely affected not only the health of individuals but also the economic health of the country. Economists speculate that the pandemic effect will prolong even in 2021. Businesses are facing liquidity issues, and the government is doing its best to rebuild the infrastructure to revive the economy. The recovery of the economy is […]

Email Marketing Predictions for 2021 to Boost Customer Engagement and Revenue

It is undeniable that the marketing world was violently stirred up post the pandemic. Unsurprisingly, marketers have adapted and made necessary in the digital marketing world. It is speculated that 2021 will see further changes, making it essential for marketers to pay close attention to the altering trends. Therefore, this article intends to shed light […]

Tips to Boost Brand Reputation in 2021 in the COVID-19 Post-Pandemic Era

The carnage caused by the COVID-19 pandemic to businesses in 2020 is immeasurable. Several industries have been adversely affected by it. The world’s governments are doing everything within their power to stabilize the economy and get small businesses back on their feet. There is no doubt that businesses are financially burdened and challenged to adopt […]