How social media marketing can fulfill your marketing goals

Introduction Social media in our day and age is indispensable for communication. Nearly everyone uses it, which makes its various apps and platforms a great place for companies to market their brand and advertise their goods and services.  Social media marketing (SMM) or digital marketing is the use of social media platforms to share the […]

Emails Being Marked as Spam? 100 Keywords to Avoid Using

Do you find that your painstakingly prepared personalized email content for your subscribers isn’t just reaching their inbox?  There is a chance that you have used spam trigger keywords in your emails. Or in addition to that, you might not have abided with the laws that govern safe sending and receiving. Spam emails can destroy […]

How You can Authenticate Your Emails For Better Deliverability

With fraudsters everywhere on the Internet, it’s hard to trust anyone, especially for innocent customers receiving promotions. As a business which communicates primarily through emails, it is important for you to show the customer that you’re trustworthy and that the promotional emails that you send come from you. This is where email authentication comes into […]

Email Service Providers and How to Choose the Right One 

An email service provider or ESP allows users to send email campaigns to their subscribers. They help ease the process of making email lists and sending emails to subscribers for the users. An ESPs most basic function is to store email addresses and send emails.  Regular Email ID v/s ESP You may ask, “Why do […]

The Benefits of Email List Segmentation and How You Can Reap Those Benefits

When a business has established a base of loyal and interested customers and has secured their email addresses to promote their goods and services, it later comes to realize that not all customers will react the same way to the promotions. Some news, product, or service may appeal to one customer but not another. Since […]

Tips on How to Improve Email Deliverability

An important aspect of a business is ensuring that your audience knows about the products and services that your company is providing. There are many ways that a company may do this, one of which is by sending emails.  But a problem arises where the company sending the email isn’t sure whether or not the […]

Email Lists and How You Can Build an Amazing One

Making interesting and eye-catching content and products is important for a business to get customers. And so is collecting and retaining brand loyalty. There are many ways that a business can reach out to customers about their goods and services, and one of the ways is through emails. When a business has garnered the attention […]

The significance of lead generation through email marketing 

The significance of lead generation through email marketing 

When you start a business, naturally, one of the first things that comes to mind is: “How do I get more people to know about my company and products?” There are many ways to put your business out there for the world to see, and one of them is through lead generation through email marketing. […]

Enabling an NGO to find blood donors and volunteers to help healthcare institutions during the pandemic with our email lists 

Challenges  Blood shortage was one of the significant challenges faced in the healthcare industry. Almost all local hospitals, clinics, and private healthcare institutions during the pandemic needed blood. One of the challenges the client faced was finding, contacting, and convincing potential blood donors to participate in their upcoming blood donation drives.  The client’s traditional way […]