Text-heavy emails are great, but with how short attention spans have gotten in recent years, it’s not very sustainable to focus on just words alone. Creative steps need to be taken in order to make your email campaigns memorable, engaging, and authentic. That’s where the use of video steps in to transform your email campaigns into a powerful engagement engine.
Videos can bring your brand to life and create stronger connections, which improve open and click-through rates drastically. And paired with the right email lists for marketing, you can open many doors.
In this article, we’ll explore why videos are so powerful and how you can use it effectively.
Why Video Works in B2B Email Marketing
Boosts Engagement
Video grabs attention faster than text alone. A compelling thumbnail or embedded clip can encourage recipients to pause, watch, and take action — improving dwell time and clicks.
Communicates Complex Ideas
B2B products and services often involve complex features or processes. Video can break down those concepts quickly and clearly, saving your audience time while keeping them interested.
Builds Trust and Authenticity
Seeing a real face or hearing a voice humanizes your brand. Videos make your company more relatable, creating trust with prospective buyers on your email list for marketing.
Increases Conversions
Studies show that including video in email marketing can increase click-through rates by up to 300%. Videos are powerful storytelling tools that drive recipients to act, whether booking a meeting or downloading a resource.
Now that we know the benefits, let’s have a look at how you can best make use of them.
How to Leverage Video in B2B Emails
- Product Demos – Showcase your product or service in action with a short demo video. Highlight how it solves customer pain points and include a clear CTA to book a deeper demo or start a trial.
- Client Testimonials – Use authentic video testimonials from happy clients to build social proof. Seeing real customers talk about your value is far more convincing than written reviews.
- Event Invitations – Add excitement to event invites by featuring a personal video from your CEO or sales director, encouraging prospects to register. This will make your invitees feel special.
- Educational Content – Create quick explainer videos or thought-leadership clips to position your brand as an industry expert. Sharing valuable educational videos keeps you top of mind for your audience.
- Personalized Introductions – For high-value prospects, record short, personalized videos introducing yourself and explaining how you can help. Personalized video outreach feels far more authentic than a plain text email.
Let’s have a look at some tips on how you can effectively use your videos without losing the interest of your intended audience.
Tips for Using Video Successfully in Email
- Keep it short. Aim for under 90 seconds to respect your audience’s time.
- Use a strong thumbnail. An eye-catching thumbnail encourages clicks.
- Include captions. Many recipients watch videos on mute — captions improve accessibility.
- Test your videos. Experiment with different placements and styles to see what resonates.
- Optimize for mobile. Ensure your videos load and display well on phones and tablets.
Maximizing Video’s Impact with a Quality Email List
Even a well-made, precise video is useless if it’s not sent to the right people. Which is why having a high quality email list for your marketing needs is necessary. An accurate, verified, and segmented list will help you deliver your video and email content directly and smoothly to your audience and decision-makers, ensuring that your message lands powerfully.
Want to be Unforgettable?
Having the right strategies is one thing, but as said earlier, you need the right people to see it in order to succeed.
We at B2B Global Access have you covered where email lists are concerned. With our highly accurate, segmented, and verified lists, you won’t have to worry about getting in spam inbox. You can sit back, relax, and focus on your campaigns and leave the rest to us.
Get in touch with our experts and get your free sample of our email lists today!
