How to create a mailing list on Outlook
Modern digital marketing strategies have taken the light off email marketing. Many bloggers and relatively new marketers believe that this form is outdated and irrelevant. Contrary to what they think, experienced marketers know the importance of email marketing. It is one of the most cost-effective forms of marketing, and various groups of people can be […]
How to make a mailing list in Gmail?
Gmail is a free email and communications tool for the most part. However, several features from this application are concealed from plain sight, namely, group contacts, email lists, and group mail. As a modern marketer, you have the opportunity to create several mailing lists and divide them into various groups. This would help you cater […]
How to clean your email list without losing conversions
If you’ve been maintaining an email list for a while now, it inevitably gets a bit shabby over time. Marketers are often terrified to clean up this list as it involves removing addresses of potential customers. This article intends to help you revamp your current mailing list without having to lose conversions. What does cleaning […]
B2B Marketing Trends to Help Your Business Grow In 2021
B2B marketing has undergone tremendous change over the last couple of years. Marketers have gone past cold calling and sales to content marketing, search engine optimization, and email marketing. Digital marketing is now the prime weaponry in a business’s marketing arsenal. This makes it crucial for B2B marketers to understand the trends that could be […]
5 Industries That Will Convert Risk Into Opportunity Post COVID-19
COVID-19 has adversely affected not only the health of individuals but also the economic health of the country. Economists speculate that the pandemic effect will prolong even in 2021. Businesses are facing liquidity issues, and the government is doing its best to rebuild the infrastructure to revive the economy. The recovery of the economy is […]
Email Marketing Predictions for 2021 to Boost Customer Engagement and Revenue
It is undeniable that the marketing world was violently stirred up post the pandemic. Unsurprisingly, marketers have adapted and made necessary in the digital marketing world. It is speculated that 2021 will see further changes, making it essential for marketers to pay close attention to the altering trends. Therefore, this article intends to shed light […]
Tips to Boost Brand Reputation in 2021 in the COVID-19 Post-Pandemic Era
The carnage caused by the COVID-19 pandemic to businesses in 2020 is immeasurable. Several industries have been adversely affected by it. The world’s governments are doing everything within their power to stabilize the economy and get small businesses back on their feet. There is no doubt that businesses are financially burdened and challenged to adopt […]
How to Generate Leads Online While You Are Working From Home
There are numerous ways to generate leads online. Across the globe, sales professionals who do not have a fully-fledged and funded marketing team that gives them continuous leads are left with no other option than to generate it themselves— to meet their sales quota. Entrepreneurs with limited capital to invest in or low cash liquidity […]
